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US Apple iPhone Users Increase App Spend 38% To $ 138 In 2021
US iPhone users spent an average of $ 138 on apps in 2021, up 38% from the previous year, according to a report from analyst firm Sensor Tower. Last year, spending per user on Apple’s App Store saw the biggest annual growth since 2021, when it reached 42% year on year. According to the company, in total for the year, smartphone users spent $ 111 billion on applications for iOS and Android platforms.
The Sensor Tower study analyzed how much US iPhone users spent on apps, including in-app purchases and in-app purchases. However, data from e-commerce apps and services like Amazon and Uber was not counted.
In 2021, the coronavirus pandemic led many users to shift to teleworking and distance learning, spending more time at home and spending more on entertainment, including games and streaming services. Sensor Tower predicts this trend will continue this year due to the ongoing pandemic and health crisis, with consumer app spending expected to average $ 180.
In terms of the individual categories that saw the greatest gains, games went first. Mobile game spend per device up 43% year over year. Consumers spent an average of $ 76.80 on games, up from $ 53.80 in 2021.
The Sensor Tower report was released on Thursday following a similar survey by App Annie. App Annie said app spending rose 40%. It also shows a larger total spending, although it includes data from some third-party Android app stores in China.