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Pay TV spread slows down in Russia
The TMT Consulting company published the results of a study of the Russian Pay TV market in 2021: the service penetration on a national scale exceeded 81.5%.
It is noted that the growth rate of the subscriber base decreased compared to the previous year, amounting to 1.8% versus 2.5% in 2021. The number of households connected to Pay TV platforms has reached 46.2 million.
If we consider the market in monetary terms, then its volume at the end of 2021 amounted to 104.6 billion rubles. For comparison: in 2021 this figure was equal to 102.4 billion rubles. Thus, the growth was 2.0%. At the same time, the average bill increased by only 0.4 rubles — up to 190 rubles.
“The only growing technology in 2021 was IPTV technology, while the growth rates of the subscriber base in this segment even exceeded last year. According to TMT Consulting estimates, the increase in the number of IPTV users amounted to about 830 thousand, ”the report says.
The industry leader in terms of the number of subscribers is Tricolor with a share of 27%. Rostelecom is in second place with 23%, and MTS closes the top three with 9%. Next come ER-Telecom and Orion — 8% and 7%, respectively.
In terms of revenue, the first place belongs to Rostelecom — 36% of the total market volume in monetary terms. In second place is Tricolor with 17%, and the bronze went to ER-Telecom — 10%.
Analysts note that the outflow of Pay TV users continued in Moscow: over the year, the total number of subscribers in the Russian capital decreased by 25 thousand.