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TikTok Coming To Group Chats This Year If Rumors Are True
TikTok short video posting platform may launch group messaging this year. This is reported by the Reuters news agency, relying on sources familiar with the matter. This innovation will allow TikTok to compete directly with major social networks such as Facebook.
Group chats are part of ByteDance’s plan to develop TikTok as a social engagement app. It’s worth noting that Douyin, the version of TikTok for the Chinese market, has been offering users this opportunity since 2021. ByteDance understands that the group chat feature will allow TikTok to keep users on the app for longer. In addition, the social network will expand its streaming and e-commerce capabilities, which will significantly increase its revenues.
It is worth noting that the possibility of introducing group chats into the application was considered last year, but this issue was postponed due to difficulties caused by the ban of the service in India and criticism from the then US President Donald Trump. Current President Joe Biden Has Suspended Litigation That May Have Lead to a De facto Ban on the Application in the United States.
Sources say TikTok is currently planning when and in which regions the group chats will launch. It is also reported that the messaging service is likely to be unencrypted. TikTok itself has not yet commented on this information.